Post by account_disabled on Mar 7, 2024 3:37:16 GMT
Google will increase the rate to rubles. Conversely, if the probability of conversion is low, the rate can be reduced to rubles. The optimizer has flaws - sometimes it increases bids where there are no additional conversions. Automatic bidding. Bets are set without your participation. There are automatic bidding strategies: Maximum clicks. Maximum conversions . These are the most convenient strategies for a beginner. You set a budget, and the system distributes it itself. . Return on investment in advertising (ROI) . Google tries to optimize the ratio of revenue to advertising costs.
Target CPA. Google tries to provide maximum conversions USA Phone Number List for a given price. ROI and target CPA are more complicated. If you don't set your goals correctly, Google will greatly reduce your bids and you won't get any conversions. To prevent the system from overestimating and underestimating bids, set a limit: minimum and maximum cost per click . The system will be flexible in operation, and you will not overspend the budget (there were cases when the rate without a threshold jumped times). . Target position on the search page. Google adjusts the bid so that the ad appears in the top results.
Target winning percentage. Google sets bids to win the auction against another domain. This looks like a target position. Your ad will appear either above or instead of your competitor's ad. If both domains use a winning percentage, their bids will increase until one competitor's bid reaches the cap. The domain with the higher bid will receive a higher ad rank. Select ad delivery method Ad serving depends on the delivery method. There are two such types: - Uniform display. Ads are shown evenly - this is the default method.
Target CPA. Google tries to provide maximum conversions USA Phone Number List for a given price. ROI and target CPA are more complicated. If you don't set your goals correctly, Google will greatly reduce your bids and you won't get any conversions. To prevent the system from overestimating and underestimating bids, set a limit: minimum and maximum cost per click . The system will be flexible in operation, and you will not overspend the budget (there were cases when the rate without a threshold jumped times). . Target position on the search page. Google adjusts the bid so that the ad appears in the top results.
Target winning percentage. Google sets bids to win the auction against another domain. This looks like a target position. Your ad will appear either above or instead of your competitor's ad. If both domains use a winning percentage, their bids will increase until one competitor's bid reaches the cap. The domain with the higher bid will receive a higher ad rank. Select ad delivery method Ad serving depends on the delivery method. There are two such types: - Uniform display. Ads are shown evenly - this is the default method.